Private Label vs White Label: which solution to choose to launch your cosmetics brand?

Two approaches are available to entrepreneurs wishing to launch their own cosmetics range: Private Label and White Label. Here is how to choose. Private Label: the formula is developed specifically for your brand, from A

white labeled bottles on yellow plastic container

Two approaches are available to entrepreneurs wishing to launch their own cosmetics range: Private Label and White Label.

Here is how to choose.

Private Label: the formula is developed specifically for your brand, from A to Z. This is the solution for a unique positioning, differentiating performance and formula protection.

  • Lead time: 8 to 16 weeks.
  • Investment: higher.

White Label: you choose an existing formula from our catalogue and apply your brand. Ideal for a fast launch, market test or limited budget.

  • Lead time: 3 to 6 weeks.
  • Investment: accessible.

Our advice: start with White Label to validate your concept, then move to Private Label to assert your identity and stand out permanently.