Two approaches are available to entrepreneurs wishing to launch their own cosmetics range: Private Label and White Label.
Here is how to choose.
Private Label: the formula is developed specifically for your brand, from A to Z. This is the solution for a unique positioning, differentiating performance and formula protection.
- Lead time: 8 to 16 weeks.
- Investment: higher.
Marque blanche: you choose an existing formula from our catalogue and apply your brand. Ideal for a fast launch, market test or limited budget.
- Lead time: 3 to 6 weeks.
- Investment: accessible.
Our advice: start with White Label to validate your concept, then move to Private Label to assert your identity and stand out permanently.
