{"id":468,"date":"2026-05-31T15:36:48","date_gmt":"2026-05-31T15:36:48","guid":{"rendered":"https:\/\/davoslaboratoire.com\/?p=468"},"modified":"2026-05-31T15:36:48","modified_gmt":"2026-05-31T15:36:48","slug":"private-label-vs-white-label-which-solution-to-choose-to-launch-your-cosmetics-brand","status":"publish","type":"post","link":"https:\/\/davoslaboratoire.com\/fr\/private-label-vs-white-label-which-solution-to-choose-to-launch-your-cosmetics-brand\/","title":{"rendered":"Private Label vs White Label: which solution to choose to launch your cosmetics brand?"},"content":{"rendered":"<blockquote><p><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\">Two approaches are available to entrepreneurs wishing to launch their own cosmetics range: Private Label and White Label.<\/span><\/span><\/span><\/p><\/blockquote>\n<p><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Here is how to choose.<\/strong> <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Private Label<\/strong>: the formula is developed specifically for your brand, from A to Z. This is the solution for a unique positioning, differentiating performance and formula protection.<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Lead time<\/strong>: 8 to 16 weeks.<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Investment<\/strong>: higher. <\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Marque blanche<\/strong>: you choose an existing formula from our catalogue and apply your brand. Ideal for a fast launch, market test or limited budget.<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Lead time<\/strong>: 3 to 6 weeks.<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Investment<\/strong>: accessible. <\/span><\/span><\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"color: #111111;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: small;\"><strong>Our advice<\/strong>: start with White Label to validate your concept, then move to Private Label to assert your identity and stand out permanently.<\/span><\/span><\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Two approaches are available to entrepreneurs wishing to launch their own cosmetics range: Private Label and White Label. Here is how to choose. Private Label: the formula is developed specifically for your brand, from A to Z. This is the solution for a unique positioning, differentiating performance and formula protection. Lead time: 8 to 16 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":1,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/posts\/468\/revisions\/470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/media\/469"}],"wp:attachment":[{"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davoslaboratoire.com\/fr\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}